Why #lightitblue

Each year the White House lights pink in October for National Breast Cancer Awareness Month. Yet despite 220,800 new cases and 27,540 deaths annually, the No. 1 men’s cancer – prostate cancer – isn’t getting such support for September’s Prostate Cancer Awareness Month.

But D.C. isn’t the world, and you can make it happen in your own community. How? By contacting healthcare centers, sports venues, businesses, schools and local governments to urge them to light a building or landmark blue for one night in September.



White House Blue
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Most people don't realize that around 25% of men are diagnosed with cancer during their lifetime, but only 1 in 10 cases are due to genetic defect. Blue Cure knows cancer can be preventable, and we're on a mission to make sure everyone else knows it as well.


Blue Cure is all about stopping cancer before it starts, and we advocate on behalf of men everywhere for that to happen. We're continually petitioning for awareness and changes in products and lifestyles to decrease the rate of cancer across America and beyond.

Improving Outcomes.

Unfortunately, cancer strikes men all to often. That's why in addition to efforts to preventing cancer, we want to be a resource to men and families living with cancer. Our cancer center map and treatment guides help patients find the best opportunities for a positive outcome.